Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time pdf download
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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch
Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing
Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Advertising automation & programmatic trading is more ubiquitous than ever. Booktopia has Programmatic Advertising 2016, The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch. A greater emphasis on one-to-one marketing; More consumer data than ever Learn how retailers are driving omni-channel success with programmatic marketing. Programmatic advertising is marketing's latest darling. Needed to ultimately help promote programmatic advertising's success? Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time. Automation is becoming the new normal. How should organizations dive into data-driven marketing?
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